Top 3 Keyword Factors to Know When Making A Web Page
1. Keywords should be researched in Google’s keyword tool. This way you know whether or not people are searching for the keywords. Often, a keyword phrase we think would be good, is actually not. And when we look into it we see that people just aren’t searching for it like we thought. The good thing about Google’s Keyword tool is that it will recommend similar words that you can use and tell you how many searches are being done for it. Example:
I did a keyword tool search on “Screw driver kit”. It sounds like a good keyword to optimize if I sell sets of screw drivers. When researched, we see that it gets 3,600 searches a month globally.
Google Keywords recommended “screwdriver set” which gets over 33,000 searches. Not only was I using “kit” when I should have used “set”, but I was separating the word “screwdriver” into two words “screw driver”… which was hurting the results.
Based on my findings in Google’s Keyword Tool, I will Optimize “screwdriver set”. Exactly as it appears in the results… any variations will change the keyword and therefore affect the results of my seo. So, I won’t do “sets” plural or anything like that.
2. On-page placement in the code.
This is the web person’s job, but if you want to supervise them I’ll tell you what they should do. The keywords should go in the following places at the very least:
- The title tags <title>Keywords here</title>
- The Description meta tags. The keywords should be at the beginning of the description and the description should be kept to only one or two reasonably sized sentences.
- The Keywords meta tags. Again, put the most important keywords at the beginning. Don’t try to put too many keywords in these meta tags. Keep it to under 10 keywords or keyword phrases if you can.
- The Alt tags inside of an images code.
3. On-page placement in the content.
- Header tags. These look like this <h1>Keywords here</h1> and are usually at the beginning of each section of the page. There are also<h2>, <h3> and so on. Don’t use the keyword phrase you are optimizing in all of them. Just one or two of the headings will do.
- In about 2% of the content. So, for every 100 words, two should be the keyword phrase (assuming the keyword phrase consist of two words…)
- At the footer of the page, after everything else, put the keyword on the page one last time to really drive home to the search engine that the page is really about the what the keyword is.
- Somewhere in the content where you have worked your keyword phrase in, make it bold! Just once, and try not to make anything else bold if you can. This is super minor, but it could be the little thing that pushes you ahead of a competitor.
The SEO Scout
